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How does EMI (Bajaj Electronics) compete with Flipkart & Amazon? Hear from Management

Original: Flipkart & Amazon เฐคเฑ‹ EMI (Bajaj Electronics)๐Ÿ“ฑ ๐Ÿ’ป ๐Ÿ–ฅ เฐŽเฐฒเฐพ เฐชเฑ‹เฐŸเฑ€เฐชเฐกเฐจเฑเฐจเฑเฐจเฐพเฐฆเฐฟ? Management เฐฎเฐพเฐŸเฐฒเฐฒเฑ‹ เฐคเฑ†เฐฒเฑเฐธเฑเฐ•เฑ‹เฐ‚เฐกเฐฟ

33.3K views ยท Oct 05, 2022 ยท 15:26 min ยท Watch on YouTube โ†—
Takeaway

EMI Bajaj Electronics competes with online giants through a cluster-based offline model with local trust, service and demo experience.

Summary

  • EMI Bajaj Electronics was founded in 1980 by Pawan Bajaj, starting with a 500 sq ft store in Hyderabad
  • Company has grown to 110+ stores across Telangana, Andhra Pradesh and Delhi NCR
  • Cluster expansion strategy - concentrate on one city/region before moving to next, rather than spreading thin
  • Store selection driven by market size, customer availability and target demographic of the catchment
  • Competitive moat against Flipkart and Amazon comes from local service, demos, and post-sale support
EMIBajaj ElectronicsRetailCluster StrategyHyderabad
Original description 
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