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EP-110 #ASKMONEYPURSE
Takeaway
Rate hikes plus inflation are squeezing discretionary spending โ demand slowdown is now broad-based across sectors.
Summary
- Demand slowdown now visible across export-oriented AND domestic-oriented companies, not just IT
- Illustration: a 1L/month earner with 50K basics, 20-30K EMIs gets squeezed as inflation rises 10% and RBI hikes rates, cutting discretionary spending
- RBI rate hikes inflated EMIs and inflation eroded disposable income โ demand slowdown is structural
- Quarterly management commentaries are early-warning signals; investors should read them across portfolios
- Pressure on consumption-driven companies likely to continue while interest-rate cycle stays elevated
Demand SlowdownInflationRBIConsumptionQ&A
Original description
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