← back
GTM Is You - Victoria Melnikova, Evil Martians
Takeaway
A founder's authentic public presence can become a practical distribution advantage for a developer tool.
Summary
- Evil Martians frames distribution as the bottleneck when AI makes software easier to build.
- Its product-market-fit compass compares product signal with revenue to determine whether teams should improve the product or distribution.
- The proposed foundation includes a validated paid value proposition, clear developer workflow placement, ecosystem awareness, and early outreach.
- Founder personality, events, visible campaigns, and candid failure stories help developer tools build trust and attention.
go-to-marketdeveloper-toolsfounder-brand
Original description
In this talk, Victoria Melnikova revisits interviews with successful developer tool founders (Sam Lambert, David Cramer, Paul Copplestone, Ivan Burazin, Zeno Rocha, Jason Bosco) in San Francisco to derive optimal Go-To-Market tactics for developer tools and AI startups focusing on personal brand. Speakers: Victoria Melnikova (Evil Martians): Victoria run new business at Evil Martians and hosts Dev Propulsion Labs podcast X/Twitter: https://x.com/vmelnikova_en LinkedIn: / vmelnikova GitHub: https://github.com/vicamelnikova